What is a spam?
Spam email is a form of commercial advertising which is economically viable because email is very cost-effective medium for the sender. If just a fraction of recipients of the spam message purchase a advertised product, the spammers are making money and spam problem is make continue indefinitely.
According to a study, only 79% of commercial emails land in the inbox. That mean one of every five emails sent either gets filtered as spam or block entirely. In fact, number of successfully delivered emails is on decline. With any email service and any set of contacts you will always have some mail end up in the spam folder, every receiving ISP (Internet Service Provider) is using different filtering techniques.
Reasons why your emails goes into spam
1) Your subscribers tired of you
People have subscribed to your emails to satisfy a specific reason and it’s pretty easy to let them down. When this happens, they can report you as SPAM or unsubscribe from your email list.
Started emailing them about things they didn’t sign-up for? For example, you invited them to sign-up to receive your e-book but you also added them to your regular newsletter list.
Started sending your emails too often without giving your subscribers the chance to change their email frequency preferences?
Started sending your emails too little? Your contacts have a limited memory. If you don’t communicate with them regularly they can forget who you are OR that they ever subscribed to your email.
2) You bought an email list
These people have not signed up to receive your emails and, when they do receive them, won’t hesitate to hit unsubscribe or mark you as SPAM. Red flag for ISP’s. Email lists that circulate on the internet also tend to be of very poor quality and riddled with spam traps like fake addresses or ones that are active but monitored by blacklists. Sending your emails to these addresses will result in hard bounces or possibly being blacklisted.
3) You stopped being consistent
ISP’s don’t like change. ISPs are looking for consistency in your email sending, and spikes in your metrics (including email sending volume, complaint or unsubscribe rates, hard bounces, etc.) tend to start smelling like Spammer.
4) Your emails are too small
Emails that are too small are likely to land you in the SPAM folder. Spammers tend not to be Content Marketers in disguise. They often stick to short phrases that get right to the point. Emails should have ≥ 500 characters to avoid being flagged as SPAM.
5) Your emails are too long
Emails that are too large are a pain for everyone. They may take a long time to load (frustrating your reader) or they may simply be truncated once they’ve hit their maximum size
6) Your emails come from one IP address
Most companies send two types of emails: Marketing (think newsletters) and Transactional (think automatic purchase confirmations). If you send both of these from one IP address and, say your marketing emails cause you deliverability problems, then your transactional emails will also end up in the spam box.
7) Your emails use red-flagged words
Spammers are known for using certain words in their emails.
Talks about lots of money, describes some sort of breakthrough, looks like mortgage pitch, contains urgent matter, Money back guarantee etc.
Disadvantages of spam
- Spam is annoying- If you spam people you possibly get your e-mail account banned and could face federal prosecution.
- There is no useful information about 99% of time and it clogs up your inbox or spam folder
- Spam also risks severely damaging internet company’s reputation
- Provide an easy way to spread viruses to computers, they can contain program that used to steal your bank details
- They are nuisance and also targets the vulnerability of a child/old.